Keyword research is one of the most important first steps in setting up a new site, or optimizing an existing site. We do research to not only identify what words are related to your business, but what the most popular search phrases might be. We also try to focus on finding “buying keywords” that might indicate someone is about to make a purchase.
We can analyze your site to see what keywords you are ranking for as well as the sites of competitors to see what keywords their traffic comes from. Then we can optimize your site with a more complete picture in mind of how we might make adjustments to find more traffic.
More traffic, especially if it’s “buying keywords” can translate into more leads and more revenue for you and your business. Even if all we’re focusing on is a Google My Business listing to optimize, keyword research should be an essential part of the process.
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