Pay Per Click advertising can be a very effective tool for businesses to increase their leads and income. The myriad of choices can be overwhelming for some with the different ad platforms such as Facebook Ads and Google Adwords. However, if used correctly businesses can balance their ad spend and target audience to provide an effective, cost efficient advertising campaign.
We can help you every step of the way. We can do audience and market research to help you identify who might be your best audience (or which keywords would bring the most benefit.) We help to distinguish buying keywords from the rest of the search keywords. Then we can help set up your target audience or targeted keywords.
One of the techniques we can make use of to improve your PPC campaign is by doing A/B comparisons between different ad sets and even different targeting groups. This can help us refine and choose elements that are more effective providing not only improved click through rates, but improved return on investment (ROI) as well.
Facebook Ads Management
Facebook Ads is a wonderful platform to work with. Their demographic and social targeting is very impressive and gives advertisers a lot of flexibility in narrowing down their target audience to their ideal customer.
From the perspective of an advertiser, Facebook tracks a level of demographic information about people that can lead to advanced targeting. The targeting can of course be location based as well, or based on what interest groups people are involved in. We can help you take advantage of all of the detail that Facebook Ads targeting has to offer.
Google Adwords Management
Google Adwords is the granddaddy of pay-per-click advertising online. It has been and continues to be a very effective way of selling a product or service. One of the secrets to this is finding the right “buying keywords”. In other words we want to target people that are making searches because they’re about to make a purchase.
Other Ad Platforms
We can help you with advertising on other online platforms as well. Contact us and let us know what you are looking to accomplish with your online advertising budget.
Eastern Tennessee – Tri-Cities Johnson City, Kingsport, Bristol, Greeneville, Jonesborough: 423-888-0252
Western North Carolina- Asheville, Arden, Weaverville, Hendersonville, Waynesville, Mars Hill: 828-484-1257
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